Enterprise Marketing Management - 9780471267720

Enterprise Marketing Management The New Science of Marketing\nby Dave Sutton\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Dave Sutton\nTitle: Enterprise Marketing Management The New Science of Marketing\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Wiley\nISBN-13: 9780471267720\nISBN-10: 0471267724\nRRP: \u00A328.99\n\n------------------------------\nDescription\n------------------------------\nTop executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.\n\nTop executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterp.