Strategic Planning Rea Paperback John Wiley & Sons 9780471291978

Strategic PlanningA Practical Guide\nAuthor(s): Peter J. Rea, Harold Kerzner\nFormat: Paperback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471291978, 978-0471291978\nSynopsis\nStrategic Planning A Practical Guide Peter Rea, [url] HaroldKerzner, [url] In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will find no resource more insightful and engaging thanStrategic Planning: A Practical Guide. From their extensiveexperience consulting with Fortune 500 companies, Rea and Kerznerhave succeeded in crafting the definitive introduction to strategicplanning and management policy and strategy--from the grass-rootsprinc!