The New Science of Selling and Persuasion - 9780471469247

The New Science of Selling and PersuasionHow Smart Companies and Great Salespeople Sell\nAuthor(s): William T. Brooks\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471469247, 978-0471469247\nSynopsis\nOne of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone\n This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell.\n William (Bill) .