Master the Media to Attract Your Ideal Clients - 9780471482567

Master the Media to Attract Your Ideal ClientsA Personal Marketing System for Financial Professionals\nAuthor(s): Derrick Kinney\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471482567, 978-0471482567\nSynopsis\nPraise for Master the Media to Attract Your Ideal Clients\n \""This book is a marketing masterpiece. It should be required reading for all financial professionals.\""\n -Janine Wertheim, Chief Marketing Officer Securities America, Inc.\n \""Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'\""\n -Harold Evensky, CFP author, Wealth Management\n \""This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!\g