Marketing Strategies for the New Economy Tvede Hardback John Wiley & Sons

Marketing Strategies for the New EconomyAuthor(s): Lars Tvede, Peter Ohnemus\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471492115, 978-0471492115\nSynopsis\nTwo men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: \""It's no use. You cannot outrun a bear anyway\"". The first one answers: \""I don't have to outrun the bear. I just have to outrun you.\"" Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the \""new economy\"". The question is, \""which of the traditional techniques still work, and which techniques need to be revamped?\"" The authors outline marketing strategies that use traditional methods where appropriate but, where requir.