Commitment-Led Marketing: The Key to Brand Profits is in the Cus

CommitmentLed Marketing\nby Butch Rice\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Butch Rice\nTitle: CommitmentLed Marketing\nFormat: Hardback\nLanguage: English\nTopic: Market research\nPublisher: Wiley\nPublication year: 2000\nISBN-13: 9780471495741\nISBN-10: 0471495743\n\n------------------------------\nDescription\n------------------------------\nIf marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.\n\nIf marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion.