Taken for a Ride: How Daimler-Benz Drove Off with Chrysler,Bil ,

Taken for a RideHow Daimler-Benz Drove Off with Chrysler\nAuthor(s): Bill Vlasic, Bradley A. Stertz\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471497325, 978-0471497325\nSynopsis\nThe Wall Street Journal christened the deal \""the biggest industrial merger of all time.\"" The marriage of Daimler and Chrysler promised to rock the global auto industry and draw up a blueprint for international consolidation on an epic scale.\n\n But the union of Chrysler, the blue-collar maker of Jeeps and minivans, with Daimler, the crown jewel of German industry, didn't turn out to be a merger made in heaven. When the dust settled, Daimler had bought Chrysler, and the shock waves reverberated on both sides of the Atlantic. An American icon lost its independence, and a German giant grew in power and influence.\n\n The DaimlerChrysler deal brought together two automotive superpowers and triggered a chain reaction among competito.