How to Promote, Publicize, and Advertise Your Growing Business - 9780471551935

How to Promote, Publicize, and Advertise Your Growing BusinessGetting the Word Out without Spending a Fortune\nAuthor(s): Kim Baker, Sunny Baker\nFormat: Paperback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471551935, 978-0471551935\nSynopsis\nBuilds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.