Winning Market Leadership: Strategic Market Pla, Ryans, More, Barclay, Deuts^+

Winning Market Leadership Strategic Marketing Planning for TechnologyIntensive Businesses\nby AB Ryans\nHardback\nEnglish\n\nDelivery\nUsually delivered in 8\u20139 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: AB Ryans\nTitle: Winning Market Leadership Strategic Marketing Planning for TechnologyIntensive Businesses\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: John Wiley & Sons\nISBN-13: 9780471644309\nISBN-10: 0471644307\nRRP: \u00A327.99\n\n------------------------------\nDescription\n------------------------------\nStrategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing pla.