Attracting Investors by Hermawan Kartajaya HARDBACK 9780471646563

Attracting Investors\nby Hermawan Kartajaya\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Hermawan Kartajaya\nTitle: Attracting Investors\nFormat: Hardback\nLanguage: English\nTopic: Finance and accounting\nPublisher: John Wiley & Sons Inc\nISBN-13: 9780471646563\nISBN-10: 0471646563\nRRP: \u00A326.99\n\n------------------------------\nDescription\n------------------------------\nHow can businesses do a better job of attracting capital? The answer: Marketing! Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.\n\nHow can businesses do a better job of attracting capital? The answer: \""Marketing!\"" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical,.