Ten Deadly Marketing Sins: Signs and Solutions (Business),Philip

Ten Deadly Marketing Sins\nby Philip Kotler\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Philip Kotler\nTitle: Ten Deadly Marketing Sins\nFormat: Hardback\nLanguage: English\nTopic: Business and Management\nPublisher: Wiley\nPublication year: 2004\nISBN-13: 9780471650225\nISBN-10: 0471650226\nRRP: \u00A324.99\n\n------------------------------\nDescription\n------------------------------\nMarketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.\n\nMarketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs wan.