The Dollarization Discipline - 9780471659501

The Dollarization Discipline\nby Jeffrey J Fox\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Jeffrey J Fox\nTitle: The Dollarization Discipline\nFormat: Hardback\nLanguage: English\nTopic: Business and Management\nPublisher: John Wiley & Sons Inc\nPublication year: 2004\nISBN-13: 9780471659501\nISBN-10: 0471659509\nRRP: \u00A328.99\n\n------------------------------\nDescription\n------------------------------\nHow companies turn value-added into real profits\n The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing .