Battling for Competitive Advantage - 9780471715528

Battling for Competitive AdvantageAuthor(s): Kenneth Allard\nFormat: Paperback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471715528, 978-0471715528\nSynopsis\nPraise for Battling for Competitive Advantage\n \""[Battling for Competitive Advantage] systematically unravels and explains the complexities of modern business and warfare. This excellent book will prove helpful to business leaders as well as the academic community charged with explaining successful leadership of large organizations.\""\n -General Barry R. McCaffrey, [url] (Ret.), Professor of International Security Studies at West Point and NBC News Commentator\n \""Colonel Ken Allard doesn't just have supreme military intelligence, his operational brilliance extends to the business world as well. Battling for Competitive Advantage teaches you that business is war and that Ken is the perfect commander-in-chief to follow into your business battles.\""\n -Ron Insana, Coanc.