Quantitative Analysis in Marketing Management by Luiz Moutinh... - 9780471964308

Quantitative Analysis in Marketing ManagementAuthor(s): Luiz Moutinho, Mark Goode, Fiona Davies\nFormat: Paperback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471964308, 978-0471964308\nSynopsis\nQuantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines ([url] financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts:\n * statistics, demand analysis and forecasting;\n * financial analysis, operations and control systems; and\n * future trends\n Quantitative Analysis in Marketing Management is .