Managing Outside Pressure - 9780471979333

Managing Outside PressureStrategies for Preventing Corporate Disasters\nAuthor(s): Matthias Winter, Ulrich Steger\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471979333, 978-0471979333\nSynopsis\n\""The value of Managing Outside Pressure is that, not only is it a handbook on issues identification and issues management, but it provokes thoughts about the evolution into reputation management.\"" [url] Herkstrter Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies\n \""We have learned a that a company needs to establish and promote a dialogue with all its stakeholders. In brief: you can only realize what you can communicate. Against this background, I find this book to be very helpful in identifying and assessing issues that have the potential to develop into corporate crises.\"" Jrgen Dorman CEO of Hoechst Corporation\n \""You don't have to be a giant like Nike, Shell or Texace