Your Gut is Still Not Smarter Than Your Head - 9780471979937

Your Gut is Still Not Smarter Than Your Head\nby Kevin Clancy\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Kevin Clancy\nTitle: Your Gut is Still Not Smarter Than Your Head\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Wiley\nPublication year: 2007\nISBN-13: 9780471979937\nISBN-10: 0471979937\nRRP: \u00A319.99\n\n------------------------------\nDescription\n------------------------------\nPraise for\n Your Gut Is Still Not Smarter Than Your Head\n Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company''s engine for spotting opportunities and nurturing them to produce long-term profitable growth.\n -Philip Kotler, author and S.C. Johnson.