Competitor Intelligence by David Hussey, Per V. Jenster - 9780471984078

Competitor IntelligenceTurning Analysis into Success\nAuthor(s): David Hussey, Per V. Jenster\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780471984078, 978-0471984078\nSynopsis\nCompetitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster's book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations. Three major strands are drawn out by this book, which shows how to:\n * obtain competitor information in a legitimate way\n * analyze information so that competitor.