Competitive Branding: Winning in the Market Pla. Nilson<|

Competitive Branding: Winning in the Market Pla. Nilson<|

Competitive Branding\nby Torsten H. Nilson\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Torsten H. Nilson\nTitle: Competitive Branding\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Wiley\nPublication year: 1998\nISBN-13: 9780471984573\nISBN-10: 0471984574\n\n------------------------------\nDescription\n------------------------------\nIt has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors.\n\nIt has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust .

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