Soda Goes Pop - 9780472074020

Soda Goes PopPepsi-Cola Advertising and Popular Music\nAuthor(s): Joanna K. Love\nFormat: Hardback\nPublisher: The University of Michigan Press, United States\nImprint: The University of Michigan Press\nISBN-13: 9780472074020, 978-0472074020\nSynopsis\nFrom its 1939 Nickel, Nickel jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace todaybut how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsis music marketing practices in particular had on other brands, the advertising industry, and popular music itself?\n\nSoda Goes Pop investigates these and other vital questions around the evolving .