Scientific Advertising by Claude C. Hopkins (Paperback Book)
Dover Publications Inc.
\""Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.\"" \u2013 Advertising legend David OgilvyScientific Advertising begins with a simple declarative statement: \""The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood.\"" And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising.\nBeyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing\n\nScientific Advertising\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price advertised is ;
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