Crystallizing Public Opinion by Edward Bernays (Paperback Book)

Name: Crystallizing Public Opinion by Edward Bernays (Paperback Book)
Brand: Dover Publications Inc.

Dover Publications Inc.

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.\n\nCrystallizing Public Opinion\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price advertised is as low as we can go, we do not accept offers.\n\nEdward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, ;