Agricultural Marketing Enterprises for the Developing World b... - 9780521339087

Agricultural Marketing Enterprises for the Developing WorldWith Case Studies of Indigenous Private, Transnational Co-operative and Parastatal Enterprise\nAuthor(s): John C. Abbott\nFormat: Paperback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9780521339087, 978-0521339087\nSynopsis\nThis textbook, published in 1987, presents a selection of marketing enterprises, drawn from throughout the tropics, which succeeded under the conditions prevailing in developing countries. They include the whole range of marketing systems from indigenous private enterprise, through transnationals as joint ventures, to co-operatives and parastatal organisations. They have also been selected to reflect the handling of the various agricultural products and the successive phases in the marketing operation from assembly by small farmers to the processing and distribution of the final product for consumption. This dynamic and readable approach will be en.