The New Multinationals by Mauro F. Guilln, Esteban Garca-Canal - 9780521516143

The New MultinationalsSpanish Firms in a Global Context\nAuthor(s): Mauro F. Guilln, Esteban Garca-Canal\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9780521516143, 978-0521516143\nSynopsis\nA new breed of multinational companies is reshaping competition in global industries. For most of the 19th and 20th centuries, multinational firms came from the most technologically advanced countries in the world. Over the last two decades, however, new multinational firms from upper-middle-income economies ([url] Spain, Ireland, Portugal, South Korea, and Taiwan), developing countries ([url] Egypt, Indonesia, and Thailand), and oil-rich countries ([url] United Arab Emirates, Nigeria, Russia, and Venezuela) have become formidable global competitors. These firms do not necessarily possess technological or marketing skills. In contrast to the classic multinationals, they found strength in their ability to organize, manage, .