Merchants, Companies and Trade: Europe and Asia. Chaudhury Hardcover<|

Merchants, Companies and TradeEurope and Asia in the Early Modern Era\nAuthor(s): Sushil Chaudhury, Michel Morineau\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9780521563673, 978-0521563673\nSynopsis\nWritten by well-known scholars, this book raises pertinent questions and takes up alternate perspectives on the growth and development of international trade between Europe and Asia, especially India, in the sixteenth to eighteenth centuries. Through a comparative and comprehensive study of merchant communities, markets and commodities the individual authors argue, contrary to conventional views, that Asian merchants were in no way inferior to Europeans in terms of their commercial operations and business acumen. The book emphasizes the continuing and growing importance of India's overland trade, even in the seventeenth to eighteenth centuries, traces the little-known world of Armenian merchants, the hitherto ob.