Financial Management for Business: Cracking the Hidden Code (USED)

Cambridge University Press

Product Description : Financial Management for Business: Cracking the Hidden Code Financial Management for Business Cracking the Hidden Code represents a breakthrough approach to business education Set against the gripping story of Luca Paciolis research into the Hidden Code of bookkeeping that transformed medieval business and remains at the heart of every modern enterprise the book presents an innovative stepbystep model that will transform your understanding of financial management Key concepts such as profit and loss cash flow and balance sheets are brought to life with Internetbased simulations that show how cash actually flows around the businessThe book also helps to explain how decisions such as pricing and advertising affect the bottom line and why financial disasters happen such as the 2008 international banking crisis Professionals and students will find the book an invaluable companion to CIMAs new fasttrack financial qualification for nonaccountants The book comes with as