Cambridge Intellectual Property and Information Law Ser.: Commercial ...

Name: Cambridge Intellectual Property and Information Law Ser.: Commercial ...
Brand: Cambridge University Press

Cambridge University Press

The Commercial Appropriation of PersonalityAuthor(s): Huw Beverley-Smith\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9780521800143, 978-0521800143\nSynopsis\nCommercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to.