Global e-commerce by Kenneth L. Kraemer, Jason Dedrick, Nigel... - 9780521848220

Global e-commerceImpacts of National Environment and Policy\nAuthor(s): Kenneth L. Kraemer, Jason Dedrick, Nigel P. Melville, Kevin Zhu\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9780521848220, 978-0521848220\nSynopsis\nAre the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their .