Intellectual Property for Managers and Investors: A Guide... - Frank, Steven J.

Intellectual Property for Managers and Investors\nPlease note: \nthis item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days).\n\nA Guide to Evaluating, Protecting and Exploiting IP\nAuthor(s): Steven J. Frank\nFormat: Hardback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9780521851060, 978-0521851060\nSynopsis\nThis book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar .