Blockbusters by Anita Elberse - 9780571309221

Faber & Faber

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?\n Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why\n\nBlockbusters\nWhy Big Hits \u2013 and Big Risks \u2013 are the Future of the Entertainment Business\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mai;