Blockbusters by Anita Elberse - 9780571309221

Blockbusters by Anita Elberse - 9780571309221

Faber & Faber

Storename eBay Template\nFree UK \nDelivery\nFree \nReturns\nCustomer Satisfaction \nGuaranteed\nTop Customer \nFeedbackBlockbusters: Why Big Hits and Big Risks are the Future of the Entertainment BusinessProduct DescriptionSelect Guide Rating Review An accessible and entertaining book. -- Jason Abbruzzese Financial Times A clear and well-written series of case studies in how various branches of the entertainment business - movies, pop music, TV shows, books, sport - rely on a 'blockbuster' strategy as a business model ... If I were an executive in any of the entertainment businesses, I'd regard this book as a must-read and consider its lessons very seriously. -- Diane Coyle A compelling answer for those who wonder why Hollywood seems obsessed with superheroes and all hit songs sound alike. The formula works. . . [In Blockbusters,] Elberse delivers an accessible, convincing accounting for the ways in which contemporary entertainment is produced, marketed and consumed. Kirkus Rev.

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