Marketing by David Mercer - 9780631196389

Marketing\nby David Mercer\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: David Mercer\nTitle: Marketing\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Wiley\nPublication year: 1995\nEdition: 2nd Edition\nISBN-13: 9780631196389\nISBN-10: 0631196382\nRRP: \u00A342.99\n\n------------------------------\nDescription\n------------------------------\nSince it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.\n\nSince it was published, Marketing has established itself as a first choice text for marketin.