Eli and the Octopus : The CEO Who Tried to Reform One of the Worlds Most Notorious Corporations
Harvard University Press
Eli and the OctopusThe CEO Who Tried to Reform One of the Worlds Most Notorious Corporations\nAuthor(s): Matt Garcia\nFormat: Hardback\nPublisher: Harvard University Press, United States\nImprint: Harvard University Press\nISBN-13: 9780674980808, 978-0674980808\nSynopsis\nThe poignant rise and fall of an idealistic immigrant who, as CEO of a major conglomerate, tried to change the way America did business before he himself was swallowed up by corporate corruption.\n\nAt 8 [url] on February 3, 1975, Eli Black leapt to his death from the 44th floor of Manhattans Pan Am building. The immigrant-turned-CEO of United Brandsformerly United Fruit, now ChiquitaBlack seemed an embodiment of the American dream. United Brands was transformed under his leadershipfrom the octopus, a nickname that captured the corrupt power the company had held over Latin American governments, to the most socially conscious company in the hemisphere, according to a well-placed commentator. How did it all go wrong?\.
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