How to Write Well and Why We Must: Academic Wri. Cassuto**

Princeton University Press

Academic Writing as if Readers MatterAuthor(s): Leonard Cassuto\nFormat: Hardback\nPublisher: Princeton University Press, United States\nImprint: Princeton University Press\nISBN-13: 9780691263601, 978-0691263601\nSynopsis\nA guide to writing with the reader in mind\n\nIf you want people to read your writing, it has to be readable. In Academic Writing as if Readers Matter, Leonard Cassuto offers academic writers a direct, practical prescription for writing that will be read and understood: Take care of your reader. With a wealth of examples from the arts and sciences, this short, witty book provides invaluable advice to writers at all levels, in all fields, on how to write better for both specialized and broad audiences.\n\nGood academic writing depends on connecting with readers, earning their time and attention. Cassuto offers tips and advice on how to sharpen arguments and make complex ideas compelling. He addresses the workings of introductions and conclusions, transitions, signp.