Affected by Cara Wrigley (Paperback Book)

How can you create meaningful connections with customers in the digital space?\n The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it\u2019s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. \n Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach\u2014one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels.\n\nAffected\nEmotionally Engaging Customers in The Digital Age\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\;