The Rhetoric of Soft Power - 9780739142585

The Rhetoric of Soft PowerPublic Diplomacy in Global Contexts\nAuthor(s): Craig Hayden\nFormat: Hardback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: Lexington Books\nISBN-13: 9780739142585, 978-0739142585\nSynopsis\nThe Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nyes notion of soft power has translated into context-specific strategies of international influence. The book examines four casesJapan, Venezuela, China, and the United Statesto illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.\n\nThis study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous glob.