Don't Stop Thinking About the Music - 9780739165478

Don't Stop Thinking About the MusicThe Politics of Songs and Musicians in Presidential Campaigns\nAuthor(s): Benjamin S. Schoening, Eric T. Kasper\nFormat: Paperback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: Lexington Books\nISBN-13: 9780739165478, 978-0739165478\nSynopsis\nIn this insightful, erudite history of presidential campaign music, musicologist Benjamin Schoening and political scientist Eric Kasper explain how politicians use music in American presidential campaigns to convey a range of political messages. From Follow Washington to I Like Ike to I Got a Crush on Obama, they describe the ways that song use by and for presidential candidates has evolved, including the addition of lyrics to familiar songs, the current trend of using existing popular music to connect with voters, and the rapid change of musics relationship to presidential campaigns due to Internet sites like YouTube, JibJab, and Facebook. Readers are ultimately treated to an entertaining acc.