Beckham by Ellis Cashmore - 9780745633664

BeckhamAuthor(s): Ellis Cashmore\nFormat: Hardback\nPublisher: John Wiley and Sons Ltd, United Kingdom\nImprint: Polity Press\nISBN-13: 9780745633664, 978-0745633664\nSynopsis\nThe Beckham enigma continues. Since the publication of Cashmores challenging social biography in 2003, the working-class kid from the East London has left Manchester and conquered the world. Undisputedly one of the worlds most famous men, Beckham has transcended sport to become an all-purpose cultural icon for the twenty-first century. What are the sources of Beckhams godlike status? Why does someone who looks good, but speaks in platitudes and does little but play football, command the adulation of the planet? By dissecting his life and setting it in context of the age of celebrity, Cashmore argues that Beckham has been turned into a product, a commodity that can be bought and sold like any other piece of merchandise. There is not just a person named Beckham: there are countless Beckhams that exist independen.