Advertising and Consumer Culture in China Li Hardback Polity Press 9780745671161

Advertising and Consumer Culture in ChinaAuthor(s): Hongmei Li\nFormat: Hardback\nPublisher: John Wiley and Sons Ltd, United Kingdom\nImprint: Polity Press\nISBN-13: 9780745671161, 978-0745671161\nSynopsis\nThis book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in Chinas search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.\n\n Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer cultu.