Presidential Campaign Communication, 2nd Edition (Contemporary Political Commun

Presidential Campaign CommunicationAuthor(s): Craig Smith\nFormat: Paperback\nPublisher: John Wiley and Sons Ltd, United Kingdom\nImprint: Polity Press\nISBN-13: 9780745680231, 978-0745680231\nSynopsis\nThe second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities. Fully revised and updated throughout, the books twelve chapters build on its original argument and examples to highlight four key themes: Presidential campaigns are communication evolving constitutional requirements and the Digital Age create a rhetorical puzzle for aspiring presidents. Campaigning is a quest and each stage invites new strategies and metrics. The varied impact of modes of presidential ca.