Understanding the Professional Buyer: What Ever. Cheverton<|

Understanding the Professional Buyer\nby Peter Cheverton\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Peter Cheverton\nTitle: Understanding the Professional Buyer\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Kogan Page\nISBN-13: 9780749461232\nISBN-10: 0749461233\n\n------------------------------\nDescription\n------------------------------\nPeter Cheverton is founding Director of INSIGHT Marketing and People, a global training and consultancy firm specialising in the development of customer focused business strategies, with a strong focus on Key Account Management, Global Account Management and Business Leadership. He has developed an international reputation as one of the leading experts in these challenging areas, working 'hands on' with clients around the world. He is author of Key Account Management, Key Mar.