The 20 Ps of Marketing by David Pearson PAPERBACK 9780749471064

Name: The 20 Ps of Marketing by David Pearson PAPERBACK 9780749471064
Brand: David Pearson

David Pearson

The 20 Ps of Marketing\nby David Pearson\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: David Pearson\nTitle: The 20 Ps of Marketing\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Kogan Page\nISBN-13: 9780749471064\nISBN-10: 0749471069\n\n------------------------------\nDescription\n------------------------------\nDavid Pearson has spent over 40 years defining marketing strategy and has worked for multinationals, start-ups and brands such as Sony, Procter & Gamble, Mars, Pillsbury and Pentland. He is the only person in the UK to have received the following honours: Fellow of the Marketing Society, Fellow of the Royal Society of Arts, Fellow of the Chartered Institute of Marketing, Elected to the Marketing Hall of Fame, Member of the Marketing Group of Great Britain and Liveryman of the Worshipful Company of Mark.