Creating and Delivering Your Value Proposition – Managing Customer Experience f…

Creating and Delivering Your Value PropositionManaging Customer Experience for Profit\nAuthor(s): Cindy Barnes, Helen Blake, David Pinder\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9780749476519, 978-0749476519\nSynopsis\nIn recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. \n\nThis practical first edition shows readers how to build, deliver and harness value propositions to create profitable growth for any business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Pr.