Creating Lasting Value - 9780749476526

Creating Lasting ValueHow to Lead, Manage and Market Your Stakeholder Value\nAuthor(s): Jeroen Geelhoed, Salem Samhoud, Nur Hamurcu\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9780749476526, 978-0749476526\nSynopsis\nThe consequences of a primary focus on shareholders over the last few decades has emphasised that that a new model of value creation is necessary. Today's economy demands organisations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channelling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. \n\nThe successful organiz.