Practical Text Analytics by Steven Struhl - 9780749479374

Practical Text AnalyticsInterpreting Text and Unstructured Data for Business Intelligence\nAuthor(s): Steven Struhl\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9780749479374, 978-0749479374\nSynopsis\nIn an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.\n\nBy decoding industry terminology and demonstrating practical application of data models once reserved for experts, P.