Using Artificial Intelligence in Marketing: How. King<|

Using Artificial Intelligence in MarketingHow to Harness AI and Maintain the Competitive Edge\nAuthor(s): Katie King\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9780749497972, 978-0749497972\nSynopsis\nArtificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. \n\nWith AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. \n Streamlining efficiencies into every business practice, AI automates s.