Cause Related Marketing by Sue Adkins (Paperback, 1999)

Cause Related MarketingAuthor(s): Sue Adkins\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Butterworth-Heinemann Ltd\nISBN-13: 9780750644815, 978-0750644815\nSynopsis\nCause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.\n\n'Cause Related Marketing':\n* positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment.\n* explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.\.