Cybermarketing Second Edition: How to Use the Internet to Market Your Goods

CybermarketingAuthor(s): Pauline Bickerton, Matthew Bickerton, Upkar Pardesi\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Butterworth-Heinemann Ltd\nISBN-13: 9780750647045, 978-0750647045\nSynopsis\n'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product.\n\nThis new edition both follows on the success of and adds significantly to the first edition by:\n\n* Increasing the up to date case material\n* Having a live Internet site to support the book\n* Adding a collection of key URLs for market research purposes\n* Adding a new section on marketing information systems\n* More coverage on electronic direct and 1 to 1 marketing\n* Covering intranets for Marcomms in more depth\n* Building on 'Justifying the Business Case'\n* Updated and expanded information on pricing and branding.\n\nThis new .