The Pursuit of New Product Development : The Business Development Process

Elsevier Science & Technology

The Pursuit of New Product DevelopmentThe Business Development Process\nAuthor(s): Marc Annacchino\nFormat: Hardback\nPublisher: Elsevier Science & Technology, United Kingdom\nImprint: Butterworth-Heinemann Ltd\nISBN-13: 9780750679930, 978-0750679930\nSynopsis\nThe Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product developmen.