Marketing Communications in Tourism and Hospitality by Scott ... - 9780750682770

Marketing Communications in Tourism and HospitalityAuthor(s): Scott McCabe\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Butterworth-Heinemann Ltd\nISBN-13: 9780750682770, 978-0750682770\nSynopsis\nThe rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.\n\nHow can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a companys competitive edge?\n\nMarketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this.