How to Ask Survey Questions (Survey Kit; V. 2) By Arlene G. Fink

SAGE Publications Inc

How to Ask Survey QuestionsAuthor(s): Arlene G. Fink\nFormat: Paperback\nPublisher: SAGE Publications Inc, United States\nImprint: SAGE Publications Inc\nISBN-13: 9780761925798, 978-0761925798\nSynopsis\n\""I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!\""\n\n--Bonnie Rader, California State University, Long Beach\n\nAimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd shows readers how to do the following:\n\n* Ask valid and reliable questions for the context\n\n* Determine whether to use open or closed questions\n\n* Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions\n\n* Ask questions that get at attitude, behavior, and knowledge\n\n* Develop factorial, conjoint and Internet survey questions\n\nNew to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conj.