Services Marketing and Management by Audrey Gilmore (2003, Hardcover)

Name: Services Marketing and Management by Audrey Gilmore (2003, Hardcover)
Brand: SAGE Publications Inc

SAGE Publications Inc

Explore the comprehensive world of Services Marketing and Management with this insightful hardback edition authored by Audrey Gilmore. This book delves into the core principles and strategic approaches essential for success in today's dynamic service industries. Discover key concepts, real-world case studies, and actionable insights designed to enhance your understanding and application of marketing and management techniques within the service sector. Key Features: * In-depth coverage of services marketing principles * Strategic management insights for service organizations * Practical examples and case studies This hardback provides a valuable resource for students, professionals, and anyone looking to master the complexities of services marketing and management. Summary: Services Marketing and Management book, Audrey Gilmore, hardback, marketing strategies, management techniques, service industries, business book.